The Guidebook Series
Sales Process Improvement Series Guidebooks
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| These books are being rewritten. The updated versions will be released in early 2009. Owners of these products will automatically receive a pdf of the new books. |
The new series will have the same title. Some of the individual volumes will have new titles. |
You don’t need a new sales and marketing team. You need an evidence-based approach they can use to straighten things out.
Most businesses struggle to improve their sales and marketing. In spite of their best efforts, they have:
- Products no one wanted to buy
- Brand awareness campaigns with no return
- Sales training that produces few results
- CRM systems salespeople won’t use
- Compensation programs that went wrong
Who can blame CEOs, CFOs, and investors for being wary of sales projections?
I’m Ready to Order Now
Get the Systematic Guide to Successfully Designing, Developing, and Deploying B2B Sales Processes Improving sales processes can be tough. Your team might not have the marketing or selling savvy to design a better approach. They might have conflicting ideas, and no way to figure out what direction to take. Or, they might lack time and resources, making it critical that you select the right improvements the first time.
Much to their dismay, senior executives often find out that hiring salespeople (or marketers) does not necessarily solve the “sales problem” or the “marketing problem.”
The basic rules of designing and implementing a sales process are not (yet) taught in business school. That’s why I wrote the “Sales Process Improvement Guidebooks.” My goal is to offer a scientific, follow-the-numbers approach anyone can apply to a business to get reliable results. These books present the kinds of projects that are almost guaranteed to work, because they systematically and consistently show how your organization’s marketing and selling can create value for your customers.
Salespeople (and most marketers) are not process experts. You need examples of process improvements that “feel like sales and marketing.” You need ways of advancing the ball, helping to generate more and better sales results, while at the same time throwing off hard data and powerful insights.
Bringing your organization up the curve can’t be done by edict. It can be accomplished only through helping people create their own results. The Sales Process Improvement Guidebooks document a number of these thoroughly. They present a unique perspective on getting inside your organization’s (and your customer’s) “head,” and getting results fast.
What you get:
Volume 1: Business Value Mapping:
Why Your Prospects and Salespeople Don’t Understand
Your Product’s Value, and What You Can Do About It
- Ensure that the marketing department can create effective marketing messages
- Drive integration of marketing and selling
- Identify questions salespeople should ask to uncover real value
- Gain a series of tools that should be incorporated into every sales process
- Instill a step-by-step process for giving salespeople sharp tools they need to become more effective faster
To see the quality of the materials for yourself, follow this link to the table of contents and the introduction from the book.
Volume 2:How to Develop Qualification Criteria
that Help You Find and Win Customers
- Leverage a principle that all salespeople accept, and at the same time improves their results
- Drive better sales tactics and strategies, while increasing forecast accuracy
- Help salespeople standardize their decision making while saving them time
- Generate critical data while increasing close ratios
- Close the loop on lead generation by providing measurement feedback on lead quality
- Identify when lack of sales opportunities is not a sales problem, but a marketing problem
To see the quality of the materials for yourself, follow this link to the table of contents and the introduction from the book.
Volume 3: How to Map a Sales Process
that Gets Your Salespeople to Pay Attention
And Your Customers to Line Up
- Maximize your leadership potential through a process approach
- Make process definitions simpler and more powerful
- Avoid getting bogged down in details, and focus on how to make money instead
- Learn the secret for getting salespeople to pay attention to your process
- Integrate the process into your organization with appropriate training and support systems
- Identify what measurements are essential, and which ones are a waste of time
- Define the key elements for understanding the financial impact of changes to your sales process
To see the quality of the materials for yourself, follow this link to the table of contents and the introduction from the book.
With the Sales Process Improvement Series Guidebooks, you’ll have a procedure for leading your organization. You’ll learn the key questions to get people thinking in the right direction. You’ll learn how to capture your people’s best intentions, and get everyone pulling in the right direction. You’ll have salespeople (and customers) thanking you for helping them so effectively.
You’ll also receive free access to MS Word and PowerPoint template files to get you started fast! Then, depending on the options you choose, within one week you will receive that same material in hard copy, packaged in a three-ring binder. You’ll have over 100 pages of tactical how-to instructions and examples for applying qualification criteria across your sales organization to help both the marketing and the sales department.
NO RISK Thanks to This Guarantee
Every guidebook comes with a full 100% money-back guarantee for 90 days. If you are not completely satisfied for any reason–or no reason at all–simply return the book and you will promptly receive a full refund. No hassles, no hard feelings.
Something you might like to know: It is common for people selling information products to have a 10% return rate for their products. In fact, some marketers believe that if your return rate isn’t close to that, you aren’t selling hard enough.
Well, you might like to know that in the five years since these guidebooks have been on the market, hundreds have been purchased, yet I have processed only one refund.
I know what I’m talking about, and these guidebooks contain valuable information that will help your organization. (The coming new editions will be even better!)
Below is our secure order form to protect the privacy of your information while doing business with us.We look forward to serving you!
Fill out the order form below and order now.
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We appreciate your business!
Every guidebook comes with a full 100% money-back guarantee for 90 days. If you are not completely satisfied for any reason–or no reason at all–simply return the book and you will promptly receive a full refund. No hassles, no hard feelings.
If you have any questions or problems, please don’t hestitate to email support@salesperformance.com, or leave a message at (877) 784-6507. Someone will respond within 24 hours.
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