How to Get Private Lenders & Lines of Credit to Fund Your Business

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This woman was, well, robust. And, well, loud. She had a chip on her shoulder and she was letting us all know about it.

Normally I’d turn up the mp3 player to hear about “all the little ants are marching,” but this time I had to listen. Because underneath despite her bousterous nature, this woman was teaching a serious lesson in marketing 101. Here’s her story:

She had moved from New Jersey to the Atlanta area, to Gwinnett County, a few months ago. She was in need of a place to get her nails done, and she was a very regular customer, coming in every week for some sort of service. Since there are like a million nail places on every corner in surburban Atlanta, she had no trouble finding a place convenient to her.

–KEY POINT: Great positioning by the nail salon brought her in as a customer. They placed themselves in the position to be noticed by people with a need that they could fill.

She began to patronize this business, and enjoyed their level of service. They really gave her the royal treatment and made her feel special. She referred friends, and started buying more services, since they made her feel good.

–KEY POINT: They took a walk in customer and began to cultivate loyalty through excellent service and over delivery, resulting in repeat business, additional business, and referred business.

Suddenly, the “honeymoon” was over.

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